Selecting Keywords For Internet Strategy

If you are starting your site from scratch, selecting keywords at this stage is a time and money saver. If you are redesigning your website, this is the time to outdo your previous mistakes.

Zeroing On the Right Keywords

If you are wondering what keyword has to do with website design think again. It determines whether your website architecture will have a folder or linear structure. If it is a folder structure then how many levels?

Let’s take a hypothetical example. Suppose you are a company selling confections. You are designing an e-commerce website. You may have two or more options for website architecture.

Option 1: confectionery company displaying products by type e.g. cakes, candies, cookies, chocolates etc.

Option 2: confectionery company displaying products by occasions e.g. birthdays, weddings, thanksgiving, baby showers etc.

Option 3: This option is a tad expensive because it involves more complex programming at the database level. You can let the visitor decide how he or she wants to view the website product wise or occasion wise.

Which structure will be more appropriate?

Before deciding we need to find the online search behavior of our future customers. Using a keyword tool we find out that the search phrases customers use to find the – cakes’ are for specific types of cakes like wedding cakes, birthday cakes, diaper cakes and so on. Same stand true for candy.

Naturally the second option is a better website architecture structure. It can grow both laterally and longitudinally. It’s more suitable for search patterns hence later it will be easier to optimize.

The best way to do a keyword search is to write down the phrases that describe your website’s purpose. Start with:

5 one-word phrases
10 two-word phrases
5 three-word phrases

Run them in a keyword tool. You will be amazed at the results.

Save them in a spreadsheet.

Selecting the Right Keywords

Your spreadsheet probably has a thousand keywords. It’s best to have a base keyword in mind around which your site will evolve. Keep these in mind before you start selection.

- One word phrases are the hardest to rank for because they require a high number of back links which is difficult for a new site.

- Their conversions are also the worst because people are not searching for that product or information. They realize it as soon as they type it and see 44 million websites for ‘cakes’.

- Two phrase keywords are good to optimize for as they have more searches and hence more conversions. But they are difficult to do so especially for a new website.

- Three phrase keywords may be few but are relatively easy to optimize for. It’s best to start with three word keywords.

Select the 3 word phrases most suitable for your site. Make them top priority for now…But do not ignore the 2 phrase or single word keywords. With time you will be able to drive traffic to your website using these keywords too and they most probably will have more search traffic.

The other factors that matter are

- The number of competing sites
- The strength of those competing sites

Select a long string for 3 word phrases whose searches rank more than 5 per day. This is the starting list for keywords for your site. Repeat the same procedure for two word phrases.

At this stage it may be suitable for you to leave out 1 word phrases not in the website design but in the optimization process..

Integrating the Keywords in your Website Design

All efforts at selection are useless if keywords are not properly integrated in design.

2 tips before starting:

Do not optimize for more than 3 keywords on one page.

Preferably optimize for related keywords.

Example:

Virtual Offices in Irvine Orange County (keyword)

-Virtual Offices
-Virtual Offices Irvine
-Virtual Offices Orange County

Get your website designer to use these search phrases in the page in Title tags, Keyword tags, Header tags and Alt tags. While writing the content for the page make sure you use the phrase at least twice in 350 words of content. Use synonyms of the keywords.

Copyright (c) 2009 Ajay Prasad

Author: Ajay Prasad
Article Source: EzineArticles.com
Provided by: How Electric Pressure Cookers Work

• Mining for Keyword Gold! Over the years, our keyword selection process has become quite refined. Looking over the research we've done in years past, most is good, but doesnt live up to the 5-phase keyword research and selection process my company uses today. The first and most important step in our research process......
• Keyword Selection and Website Optimization Choosing the right keywords for a website is an important and informative research task. In the process of improving your website you’ll learn a lot about your industry and your competitors.Keywords are one the main factors that come into play in the algorithms used by major search engines like......
• Website Optimization For Newbies - 3 Important Tips For Keyword Placement in Your Website Website optimization requires placing your main keywords in specific places on your web pages. After you have performed a keyword search and chosen the specific keywords that you want the search engines to recognize, you should place one or more of these keywords on each web page. But don't......
• The Importance of Keywords in SEO! Okay, I'm aware that this is going to be teaching anybody who knows anything about SEO to suck eggs, and I'm also aware that this is probably the millionth article on the subject this week. But the subject is just that important that it's impossible to avoid writing about......
• Micro Niche Finder - Better Than the Google Keyword Research Search Tool? When it comes to making money on the internet, proper keyword research is essential to making money & getting excellent results. Many of the top names in Article Marketing swear by the Google Keyword Research Search Tool, since its results come from Google itself. I have found Micro Niche......

• Keyword Tool Supercharger The Google AdWords Keyword Tool is a great tool to help you identify popular keywords that can help with search engine optimization. However, it really only supplies insight into one component of the equation when it comes to driving traffic to your site: keyword demand. It lacks any information about......
• How To Make A Search Engine Optimization Company Work For You Search engine optimization is a marketing strategy that many websites are employing to make their sites’ ranking go up during searches. Actually, search engine optimization employs many methods to ensure that the website has constant traffic. Search Engine Optimization for Search Engines: Before anything else, it is better to understand......
• Are Misspelled Keywords Good Keywords? (pt 3) In some cases, misspelling good keywords is a good way to prevent your traffic from being hurt. Some of the good keywords that you may be optimizing for may be difficult to properly spell out. Where is your traffic going, and how can you change things so that you can......
• Blog Search Engine Optimization Blogging has become a truly popular form of media for the sharing of ideas, the facilitation of communication and other methods of collaboration on the internet, and as a result it has generated a great amount of interest and buzz traffic to all kinds of different website. When it comes......
• Search Engine Optimization And Why You Gotta Use It? E-commerce may be a cut throat business. You have to arm yourself with the correct know-how and the tools to make your web site a cut higher than the rest. Each day, additional and additional sites are clambering to optimize their rankings in websites and if you lose your guard,......

Related posts:

1. Tips on Meta Tags & Keywords
2. Tips on Meta Tags & Keywords
3. Affiliate Marketing – What Are Keywords and Why Do You Need Them to Sell Your Affiliate Products
4. Social Media Marketing Keyword Strategy – Learn How to Reach the 1st Page of Google Using Keywords
5. Social Media Marketing Keyword Strategy – Learn How to Reach the 1st Page of Google Using Keywords