Great Post Titles Are Very Important

The titles of your posts are very important. They are essentially headlines.

Not only can they “grab” people and entice them to read, but they can also generate search engine traffic, and an incredible amount of Internet traffic, including for blogs, is driven by search engines. Many blogging platforms also use the blog title to help generate the filename they store the post in, making it even more important to search engines as they consider file names in their rankings.

Great titles are different online versus offline. For example, “Look Better Naked” is an interesting title. The local health club is using it in their advertising. Hey, fit people look better naked. I think it’s brilliant – offline.

Online, it has problems. It both contains no “keywords” or “key phrases,” things people would search on when looking for a health club, and it’s too generic. People might look because it’s cute and sexy, but it doesn’t particularly appeal to someone looking for a health club, and it won’t help get search engine traffic.

Let’s improve it by adding keywords. The follow two titles are infinitely better:

• Exercise – Look Better Naked
• Health clubs help you “Look Better Naked”

So what keyword is best, “exercise,” “health club,” or something else?

There are simple tools that will help you out. I like the free Google AdWords Keyword Tool. Other keyword tools include the well-regarded wordtracker.com which has a free trial available.

The keyword selector tool tells you roughly how many times a term has been searched on in search engines in the past month. It’s the relative numbers that matter.

• exercise has been searched on 6,120,000 times in the previous month
• health club has been searched on 301,000 times
• gym has been searched on 5,000,000 times
• world gym has been searched on 60,500 times

Since this happens to be a “World Gym,” and that phrase includes “gym,” I’m going to pick “World Gym” and the final title is “World Gym – Look Better Naked.”

No it’s not exact science! “Health clubs help you Look Better Naked” would be fine as well.

In the post, include the other keywords and phrases as well to please the search engines and help people find your no-doubt great content. Make sure you include them in a natural way – i.e., write for the reader, not the search engines. Do not write something like the following garbage. People, and the increasingly intelligent search engines, will hate it!

“Health clubs and gyms are great for exercise to look better naked. Everyone should exercise in a health club or gym. Give a health club or gym membership as a present to a loved one. I love to exercise in health clubs and gyms because I love exercising in health clubs and gyms . . .”

A couple of hints:

• Keywords at the beginning of a title are better than keywords at the end of a title.
• Put keywords early in the post.
• Don’t obsess over this!

Yes, I know, that was three hints. My three year old Amelia told me today that a couple was three, and who am I to argue?

Author: Ted Demopoulos
Article Source: EzineArticles.com
Provided by: Cellphone news

• Good Browser Titles A lot of people underestimate how effective a well written browser title is, in terms of SEO.Seriously, do not underestimate this simple rule. A good browser title can be a significant boost in search engine rankings (especially Google and Yahoo).So how to write a good browser title?Well firstly capitalize......
• Telecom Jobs Abound Have you ever wondered if you could get a telecom job? They are really popular nowadays. People love telecommunications jobs because they represent the high tech world we live in. Imagine how nice it would be to apply for jobs in Europe in their burgeoning telecoms field. Wouldn't that international......
• How To Use Search Engine Optimization to Destroy Your Competition in 3 Easy Steps Search Engine Optimization - Secrets Revealed.Let's begin: What is 'competition'? Competition is described as "one that competes", "a rival", "selling or buying goods or sevices in the same market as another", and even down to the biological level - "an organism that lives in competition with another".SEO & Web......
• Boost Your Web Site Traffic - 14 Benefits of Keyword Optimization Having a top search engine ranking is like money in your pocket. However, search engine optimization is an ongoing challenge for companies and individuals who want to drive more traffic to their sites. One of the best ways to boost your search engine traffic is to populate your site......
• How to Use Keywords to Rank on Page One of a Search Engine Anytime that you want your content or ad to rank on page one of a search engine you have to use keywords. What is a keyword? A Keyword is a term used as a "keyword" to retrieve documents in an information system such as a catalog or Search Engine.Search......

• Use A Spa For Arthritis Thanks to the magical healing powers of the hot tub or spa, people with arthritis are not only able to exercise but can also move around without the usual pain they would normally endure. Even the Arthritis Foundation acknowledges the medicinal treatment that warm water can offer it’s patients so......
• Why Swimming is a Great Exercise [/caption] After the success of swimmers such as gold medalist Michael Phelps, you may wonder, why is swimming considered to be such a great exercise? Swimming is one of the most intense exercises that utilizes all the major muscle groups of body, which makes it one of the best calorie......
• Building Profits Using Search Engine Optimization (SEO) Search Engine Optimization -- as the name suggests -- optimizes your chances of getting your site on the first page of a search engine's result page. If you're aspiring to build your online business and start incurring profits, then you must be proficient in all aspects of SEO. The Aim......
• 11 Tips to Get More Traffic to Your Corporate Blog Now that you have your blog set up, and you're beginning to post your useful and relevant content, you may be wondering why you are not driving incredible amounts of traffic to your site. You are already publishing, and days are going by, so why is no one stopping to......
• My Thoughts On Keeping Personal Finances Personal. After reading the post over at The Weight of Money titled "Keep Personal Finances Personal" I started thinking about what Donna said. Then I went and read through not only my last 20 posts or so, but also went through the latest posts on PFBlogs.org and PFBlogs.com to see what......

Related posts:

1. Making Money Quick Online – Marketing Articles, Select Great Titles
2. Article Keyword Research – Is it Really That Important?
3. Website Optimization For Newbies – 3 Important Tips For Keyword Placement in Your Website
4. Tips For Writing Articles – Keyword in the Title, a Must?
5. Article Writing – How Using Keywords In Your Titles Will Help People Find You In The Search Engines