To increase the ranking is only one benefit of SEO article, another as important one is that these articles will pre-sell the landing page with their persuasive copy. Now when a visitor lands to your home business opportunity page, he is already warm and anxious to get more information.
It is useful to think the SEO articles like ads, which do not look like ads. Strange? No, because the SEO article must give useful and meaningful information to the reader about the home business opportunity and not to advertise anything.
I just believe strongly in the power of pre selling and active brand building using quality content. The title of the SEO article must be like a positioning slogan. The power is there!
The persuasive title is the most important element of the SEO article, it must be a compelling promise about your home business opportunity to the reader and at the same time optimized for the search engines, i.e. it must include the main keyword of your home business opportunity.
1.Write The Promise Into The Title.
The first job of your article is to get recoqnised. Think, where it will be located after you have distributed that? For instance in the list of all those home business opportunity articles in the article directory. People watch only titles, when they search useful articles for themselves.
Because the article cannot use other than the text, the beginning of the title must catch the attention of the reader. It must be different from the other titles and never be boring.
2.Make A Keyword Research.
People can find your SEO article by keyword, which is one of the most important element of the article. It must be descriptive, i.e. to describe your article topic as well as possible. The same keyword should also be placed on your landing page, this makes it related to it.
If you want that your new SEO article will rank high in the search engines, you should research the top 5 sites on that particular keyword result page at Google and look especially the number of related backlinks, because Google appreciates them. The research should give you an answer, whether your article has chances to climb high using that keyword.
3.Write The Keyword Among The First 4 Words In The Title.
My experience is that when the home business opportunity keyword is among the first words of the title, it brings two clear benefits: it tells to the reader right away the topic and the search engines will more easily pick the keyword.
4. Never Use Period At The End Of The Title.
Instead it is allowed to use an exclamation point or a question mark, but only once.
5. Write The Title With Upper / Lower Case.
Look at the title of this SEO article and you will see what I mean. Alternatively you can write the minor words with the lower case, if you will, but do not use all caps, because they are hard to read.
6. The Quotes Do Not Belong To The Title.
Why? Simply because the editors of the home business opportunity article will never accept that. One editor once said to me, that a headline is a headline, it just cannot be a quotation.
7. Do Not Write Your Name Into The Title.
The right and only place for the name is in the Bio Box, most article editors will remove your name from the title or then they will delete the whole article.
8. No HTML In The Title.
I do not know of one home business opportunity directory, which accepts HTML in the title. It is simply forbidden. Period.
9.Numerical Value Is Powerful In The Beginning Of The Title.
Including a numerical value adds interest and credibility. And a numeric value is somehow special one, people are not so used to see it on the titles. It tells about the precise and examined information, it is some kind of The Truth Effect. Odd numbers, 3,5,7 and 9, work best, with the exception being number ten.
Make sure the title is attention catching, interesting, meaningful, exciting and has a promise. It should also contain the main keyword and follow the rules of the article directory editors.
If your title contains keyword, which is actually searched and the title is written in a persuasive way, your SEO article will be read. What a fantastic chance to pre-sell your home business opportunity landing page!
Author: Juhani Tontti
Article Source: EzineArticles.com
Provided by: Smart cooker
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