What Does Google Think Your Site is About?

Title Tag: Shorter Title, more effective and descriptive.

Leaving out your web site Title is similar to publishing a newspaper without a headline. It’s that important! Remember, the Title of your site MUST grab attention, create curiosity and evoke emotion to get the user to click.

Do not make the mistake of just using your company name. If you fail to get the click, your top ranking is worthless. In terms of SEO, the Title Tag is of average importance to Google for competitive phrases, but with Yahoo! and MSN it is still very important.

Keyword Meta Tag: There is still a lot of misconception about the Keyword Meta Tag. Due to spamming issues dating back to the late 90s, the Keyword Meta Tag has been devalued. Google has never indexed the tag, and while Yahoo! and MSN give importance to the tag, it isn’t enough alone to get your site top ranking.

A word of caution: Do not use your competitor’s company name, trademarked products or words in your keyword tag.

Meta Description:
Is your Title and Description compelling? Does it solve a problem?
Does it suggest that it solves that problem quickly?

If you answered “no” to any of the above, you need to do a rewrite. Remember when a search is performed on a search engine, two elements are displayed in the results list – the site’s Title and the Meta Description.

In terms of SEO, the Meta Description Tag is not very important to Google, has average importance to MSN, but is very important to Yahoo!. Keep your description to 150 characters (including spaces) or less. Your focus should be in creating curiosity with the reader, but not satisfying it with your Description. If you do it right, you will achieve higher click traffic to your site. Do not repeat any keyword phrase more than three times, and do not have the same keyword phrase word repeated back-to-back.

Warning: Make sure you can back up any claims you make in your Meta Description. If you can’t, you may be sued.

Headlines can be helpful to the search engines in addition to your visitors. Allows for the key phrase to be used naturally in both headings (h1) and (h2), thus increasing the on-page optimization score for the key phrase.

Images are important to your visitors / customers. They help build brand identity and improves the overall design of your site. But search engines today can’t “read” your images so SEOs have been “keyword stuffing” theimage ALT tags to gain better rankings. We advise against this practice.Instead, we recommend the ALT text be descriptive of the image…not a place to inject 18 kabillion keyword phrases.

Basically, remember to be compliant, not just with the W3C, but also with the ADA.

Sitemap: Found Sitemaps (XML not HTML) are important for the search engines to help index your site more completely.

Google Page Rank: That green toolbar everyone seems to watch, the higher the number the better. However, don’t get caught up in the “green bar addiction”.

Many webmasters already know what Alexa.com is, but if you don’t that’s fine. It’s a free service, owned by Amazon, that shows you how your site compares by way of traffic volume, to all the other sites in the world. The lower your score the better.

Social Media: Your presence in Social Media is critical to your long term success. Web 2.0 is changing the way websites are marketed and if you aren’t in the “know” you will be left behind.

RSS Feed: In every way possible, you should syndicate your content. Think of yourself as a magazine for your industry, every time you comment on something you should put it in your RSS ‘feeder’ and get your content out to the market.

Technorati is a Blog Search / Web 2.0 Aggregation site. The lower your Technorati rank the better. However, a score of ZERO means you aren’t listed, so that isn’t good. Technorati tracks the “blogosphere” and reports back on who in the Social Media universe is talking about “you” (and linking to your site or blog).

del.icio.us is a web-based bookmarking site.
Delicious users save their bookmarks on the website so they can access them from any browser.

Author: Joiner Freeman
Article Source: EzineArticles.com
Provided by: Canada duty rate

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