As a human, you may read the title of an article "Eagerly Await an Amazing New Invention from Google — Google Waves". That might intrigue you and you may very well read it.
These days, online, humans don’t just happen to see your article title. Rather, they search for something of interest by typing a keyword into a search engine and then scan the websites that are returned.
Here’s the huge insight — Google puts more value to the words at the beginning of your title than it does to the words at the end of your title. So, Google will eagerly direct seekers to you if they type "eagerly" into the search engine. However, no one interested in knowing the next big changes on the web would type in "eagerly". Nor would they type "await" or "amazing". So, the first few words — the ones that Google looks at — are not likely to be the ones typed into a search engine in the hopes of finding your article.
Here is a better title: "Google Wave — Email May Be Replaced". What evidence is there that this is a better title?
Google offers a free service — Keyword Tools — that informs you the number of times that people around the world in a typical month type any particular word into its search engine. Here are the results for the new improved title:
… Google… 338 million
… Wave… 9 million
… Email… 46 million
… Step Aside… 18,000 (but it is at the end of the title so it is not too important)
When you compose your article title by putting words at the beginning of the title which are highly searched (as confirmed by Google Keyword Tool) you will ensure that many people will find your article.
Author: Raymond Aaron
Article Source: EzineArticles.com
Provided by: Beading Necklace
- Google Ad Words Account Coordinator
- Green Guerrillas Youth Media Tech Collective: VOTE for Green Guerrillas!
- Social Media Measurement Specialist
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