Meta tags are short, hidden, HTML code that are placed on web pages that tell search engines about your website. Among other things they tell search engines the title of your page, a brief description of your website (the one that appears as a search engine search result) and what your keywords are. All this information educates the search engine about your site and helps the search engine to appropriately classify your site. The three meta tags we are concerned with today are the title, description and keyword tags.
The web site title is enclosed between “title” tags. From 6 to 10 words make an appropriate title length. The title should include some of the keywords and description phrases you want to target. It doesn’t have to use these words or phrases in an exact manner but they should be there.
Your website description is no more that two sentences that briefly describes your website and what it is all about. Ideally, the description should include each and every keyword at least once.
Your keyword section includes all of the keywords you are targeting throughout your whole website. There are many schools of thought here. Some argue that you should never use more than 10 keywords. Others suggest that phrases are better than keywords and that a keyword alone or included within a phrase should not be repeated more than three times. This much, however, is true for certain. Whichever you choose, the important thing to remember is that you remain reasonably consistent in your approach. The keyword meta tag is the most important of the meta tags you can include on your website, period!
Let’s take a look at how this works as an integrated whole. Let’s say you sell widgets and you are looking to attract sales by suggesting that your product is inexpensive or, even better, affordable. Your title might be something like “ABC Widgets: Affordable Widgets for Industrial Use.” Notice first that your title is under ten words. Good!
Your description, the next meta tag, could read “Affordable widgets for industrial use. Our widgets are of the highest quality yet priced to be affordable for industrial and commercial use.” Two sentences and we get in some of the more important keywords and phrases that can be made from keywords.
Our identified keywords, those words that target searches to find our site, might look as follows: “widgets, affordable, industrial, commercial, highest, quality, use, affordable widgets, quality widgets.” Here we have 9 keywords (the phrases count as only one. Several keywords appear in the title, every keyword appears in the description. Finally, the keywords are reasonably consistent, targeted and focused.
Taken together, the integration between title, description and keywords alerts the search engine spider to the content of your website and helps create a higher ranking then if you approached this problem from a more random posture.
Author: R. L. Passman
Article Source: EzineArticles.com
Provided by: Excise Tax
- E-Marketing and Development Intern
- Find out all about NABUUR Storytelling - and get started here!
- Social Media Marketing Associate
Related Posts -
How To Choose The Right Keywords Density In Your Title Tag The text in that appears in the title tag is quite important for your search engines ranking. Having your keywords appear here is definitely something you can't afford to miss.Your TITLE tag should be between 50 - 85 characters in length. There is no need to put more than...... - How to Use Keywords to Optimize Your Website Alright, so you may have heard a little bit about SEO (Search Engine Optimization), now let's get into some greater details. The key word (no pun intended) in this phrase 'Search Engine Optimization' is 'Optimization'. The first thing you need to know about optimizing your website is WORDS MATTER!......
- Top Tips to Search Engine Friendly Website Design Avoid use of flash animations, graphics, java objects and dynamic contents. Search engine spider cant understand the text written on the images and flash objects when you are want to get your website index with content.Always have 200-500 words of content on the home page rather then having animated......
- Great Post Titles Are Very Important The titles of your posts are very important. They are essentially headlines.Not only can they "grab" people and entice them to read, but they can also generate search engine traffic, and an incredible amount of Internet traffic, including for blogs, is driven by search engines. Many blogging platforms also......
- Keyword Tools Help When Promoting A Website The first step to determining keywords is to do proper research, create a list of words that you think internet users will use when search for your site or products. Keywords are how search engines index and classify your website. A keyword can be defined as a word or......
Related Websites - What is Google PageRank (PR) And How Can I Increase Pagerank? In order for Google to determine where your website should rank when a search result in your site coming up in the search engine, they needed to find a common factor that differentiate between websites. One such factor they found was that certain sites is more important than others. Now......
-
The Benefit Of Employing H1 Tags During On Page Optimisation Header tags or H1 tags are an important attribute to utilise with on page optimisation Header tags are not a new innovation, but they do seem to be given more and more influence when it comes to determining what a site is about. By ensuring key keywords are used in...... -
Wordpress as a Website: 4 Great Reasons When you think of Wordpress you probably think of blogging. That's how most people use it. They sign up for a free blog and start posting about a variety of things. Some blogs are very specific and targeted while others are just general every day kind of blogs. You might...... - DoFollow Blog Search Dofollow vs. Nofollow The majority of blogs implore the nofollow tag in their comments. That means that when you specify your website URL when leaving a comment, the link created does not help to elevate your website's status in the algorithms search engines use. Although not really an "official" term,......
-
Successfully Using Blog Entry Titles There are a number of different solutions that can be used by successful bloggers in order to bring attention to their posts, simply by using titles effectively. There is no real right or wrong answer when it comes to writing out a good title for your blog, and choosing a......
Related posts:
Social comments and analytics for this post…
This post was mentioned on Twitter by goalliant: I just post Using Meta Tags to Optimize Your Website on http://ping.fm/qPj9P...