Your position in the search engines depends mainly on two things, how well your website is optimized and link popularity.
Before getting started with optimizing your webpage you will need to decide on your keywords. This can be important because your keywords will determine how your visitors find your website. Develop keywords that will easily relate to you websites content. You can do a search on Google for some examples of what other websites are using relating to your subject matter.
Once you have figured out your keywords you then have to put them in all the right places.
1. Your keywords should appear in your meta description, title and keywords tag.
2. Also use your keywords in your webpage header using the header tag, and it should only occur once.
3. Another important tip is to have your keywords appear in your pages content bold or italicized, try not to over do it.
4. You should also have your keywords appear in the paragraph tag close to the top of your web page.
5. If you are using a logo graphic then you can also include your keywords in the alt tags for the image file.
6. It would really help with your ranking to have your keywords in your domain name. This can be very hard to do.
7. Search engines love words! Every one of your pages should be filled with keyword rich copy as close to the top of the page as possible.
Search engine ranking is all about the content. You must have informative content sprinkled with your keywords all through out your webpage.
What is the most important factor in determining your websites search engine ranking? Link popularity.
Link popularity is simply determined by the number of websites that are linked to your site. The search engines use the number of inbound links to your website and they also examine the relevance of the links to the content contained on your website to determine what your search engine ranking will be.
What does this mean for your websites search engine ranking? It means that the algorithm that the search engines use to determine your websites link popularity will not only look at the number of links, but also the quality.
TIP: Do not use link farms or Free For All (FFA) pages!
A link farm is a website that allows you to instantly exchange links with all the sites that they have listed. FFA sites are just useless link directories. The search engines tend to ignore any links that come from them and you may even hurt your websites ranking or be removed from the search engine.
The easiest way to find quality backlinks for your website is to install the free Google Toolbar. Why? With it you can find out the Page Rank (PR) and backlinks for any site you visit.
You can then use Google to search for your keywords. The top 5 to 10 websites are the ones that you will be competing with to get a high ranking.
Review these websites. How does your sites content compare to theirs? Is it better then yours? If so, then make some changes to your websites content, add some more if needed.
TIP: Interesting, informative content is much more attractive to the search engines then useless nonsense.
Most importantly you have to find out two things from these websites, their Page Rank and Backlinks.
Visit one of the websites that you found when doing a search for your keywords. On the Google tool bar that you hopefully installed, you will see a little round blue circle with the letter i in it. Click it and a menu will then pop up. Look for an item on the menu for backlinks, click that and it will show you all the websites that are linking to the website that you are interested in.
Now you will know how many backlinks you will need to get for your website to have one of the top rankings for your keywords.
95% of your visitors will come from the search engines below, so make sure you submit your website to them everytime your content changes.
1. yahoo.com
2. infoseek.com
3. altavista.digital.com
4. lycos.com
5. webcrawler.com
6. excite.com
7. hotbot.com
We are talking about some work here, but if you want it bad enough then you have to pay the price. Those who take the time to research and make changes to their pages are the ones with all the traffic.
Googles toolbar is a great free tool that will help make it easier, but the real work is getting other websites to link to yours.
Copyright 2007, Joe Rispoli
Author: Joe Rispoli
Article Source: EzineArticles.com
Provided by: Programmable Multi-cooker
Related Posts -
Article Marketing Just How Important Is Your Article Title? Article marketing is the process of writing and submitting articles for inclusion in directories, on websites and ezine publications. Submitting articles in this manner will bring you an expert status and quality targeted traffic. Without a good title though, it wont be nearly as effective.Here are the key points...... - Squidoo Optimization - How to Optimize Your Lens Title Search engine optimization is a hot topic for many lensmasters involved within the Squidoo community. Naturally, creating a great web page is your first objective. However, having your Squidoo page found by search engine users needs to be your second objective if you want others to see and appreciate......
- The Value of Website Optimization Everybody who has a website should try and learn some basic knowledge of search engine optimization as just a small amount of time on this subject can lead to some quality results. There are a few factors that are simple to implement but that a huge number of webmasters......
- Choosing and Using Keywords Effectively Correctly choosing the keywords that your website wishes to compete on is the single most important aspect of a search engine optimization campaign. Proper keyword selection can provide your business with an extremely solid foundation to build upon.However, the opposite can be said for websites that make mistakes at......
- Website Optimization For Newbies - 3 Important Tips For Keyword Placement in Your Website Website optimization requires placing your main keywords in specific places on your web pages. After you have performed a keyword search and chosen the specific keywords that you want the search engines to recognize, you should place one or more of these keywords on each web page. But don't......
Related Websites -
Related Websites Welcome to the power of relevant chaos. The Related Websites plugin is the latest to come from the labs of the Blog Traffic Exchange. The Related plugin has been built by a blogger for the benefit of fellow bloggers everywhere. There is no advertising present on member blogs - only...... -
SEO and Corporate Blogging When it comes to trying to promote your business in an organic way, corporate blogging is possibly the best tool that you can use. This is one of the easiest ways to implement SEO on your site with little effort and a blog has the added benefit of being incredibly...... -
SEO Tips for Blog Traffic Generation While it may be true to say content is king when it comes to blog publishing, the truth is that writing your blog content is not by far the only thing that you should be focusing on when it comes to attracting a readership following. Quality SEO, or search engine...... - Search Engine Friendly Pages There is no point in building a website unless there are visitors coming in. A major source of traffic for most sites on the Internet is search engines like Google, Yahoo!, MSN, Altavista and so on. Hence, by designing a search engine friendly site, you will be able to rank......
- Search Engine Optimization Strategies ~ Building One-way Links One-way links or links from other web sites to your own web site are valuable web promotion tools for two reasons. First, they boost your page rank because search engines usually include link popularity in their search algorithms, so the more one-way links you have and the more relevant the......
Related posts:
