If keywords are the most important part of your campaign then the ad has to be the second most important part as this is what gets your viewer to click through.
You only have a small space to type the ad in, a total of 85 characters split over three lines, trust me, writing ads can drive you crazy!
So how do you write a good ad? Well I don’t like hard work, I prefer to work smart not hard, so I’d say as the first point of call you should look at the ads that are currently running. They have probably been tested for a while now and that ad you are seeing is the result of all that testing.
Don’t copy an ad word for word, but just take the basic idea and build yours around that.
Let’s break writing an ad down into four section and look at each one in turn:
Ad ideas
Title
Body
Call to action
Ad ideas
First you need to start off with an idea to base your ad around, the best way is to think of the one benefit that the customer wants. Notice I said benefit as most people sell features.
So if you were selling a toaster then most people would write boring ads about how theirs has a triple heating element system, or theirs is chrome. People don’t want that, they want what those features can GIVE them. It’s all about the potential customer.
So having that triple heating element is great, but the benefit to the customer is they get their delicious hot buttered toast a lot quicker in the morning. Chrome looks good, but don’t leave it up to them to decide why it is good – tell them how good it is going to look in their kitchen!
Price could be a benefit, although it is not in most markets, but the key here is to test, so choose one idea that you think the customers will appreciate, and get the ad up and test it against another idea (testing covered in a minute!) to find out what the customer really wants.
Author: Lorna H. Findlay
Article Source: EzineArticles.com
Provided by: Duty tariff
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