What’s in a name? Well, when it comes to getting your articles read it could be a lot. But maybe not for the reasons you would think.
A lot of people recommend you try to pack you title with keywords. Others say long title are best, while come say shorter ones are.
The question you should be asking when you are thinking of a title for your article is who is going to see it. Or better yet, who you want to appeal to.
Really, there are only two possibilities. The search engine spider will most certainly see it in H1 format. The only other way it is likely to be seen is in a link on the article site.
Keywords are one thing, and can be beneficial, but in the end I don’t believe a single search engine spider has ever bought any of my products. I don’t believe the Googlebot is equipped to make credit card purchases.
If you are writing your titles for the search engines you are most likely forgetting about the people who can actually buy something from you. Isn’t that who really matters?
Don’t make the mistake of seeing how many times you can stuff the key phrase into the title without looking like a total idiot.
Instead, write your title for the human beings that will be reading it. It will function as the link text every time it is shown to someone who is reading another related article.
The title of your article is what people will read before deciding what to click on (or not click on). Make your title make them want to click it. Then you use the bio box to get the to click to the ultimate offer.
Readers like it simple. We all like it simple.
Author: Al Lifeson
Article Source: EzineArticles.com
Provided by: Duty on LCD/Plasma TV
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