Maintaining Your Website’s Search Position

You invested a lot of time and money into search engine optimization to get your website in a good position. Your investment has finally paid off, and you find yourself on the first page of search results. After a week or two, though, you notice your website drops from the #5 position on page one to the #3 position on page two. Were all your SEO efforts even worth it?

Wait! Don’t give up on search engine marketing yet. If your website seems to be losing ground, don’t panic–get back in the web marketing game. Fight back with these 10 tricks, and keep your website from fading into oblivion.

• Update existing content. If it’s been a while since you last updated your website content, now’s the time to do it. Update headlines, sub headlines and body text. Remember: Search engine spiders aren’t looking for just any content; they’re looking for content that’s fresh and keyword-rich.
• Add more content. Make sure there are at least 200 words on your main and landing pages. If there aren’t, add more words. If there are, add 50 to 100 more words. Don’t forget those keywords.
• Add new pages. If you’re trying to optimize an image-based or small website, add new content pages. Consider adding landing pages, articles, blogs, newsletter archives, site maps, etc.
• Add internal page links. Link every page on your website to your main pages (i.e. home, about, products, etc.). Main links should appear near the top (i.e., top or side navigation) and should be repeated at the bottom of every page. Link to landing pages from within body text. Also, use your images to link to internal pages.
• Add links to your website from relevant external sites. The key here is relevant. Link from sites that matter, such as online ads, published online articles (Tip: Create a signature line; see mine below), professional groups and organizations, testimonials from client sites, etc.
• Rename pages. Incorporate your keywords into your page names. Don’t just call your about page “About”. Call it about_keyword.htm. For example, I’m an Atlanta-based SEO copywriter, so my about page is: about_Atlanta_seo_copywriter.htm.
• Rename images. If your images have generic names, rename them to include your keywords. For example, if you’re a Houston-based dog sitter, don’t name an image littledogpics.jpg; instead, name it Houston_dog_sitter_littledogs.jpg.
• Update alt tags. Add alt tags to your images. Make sure your keywords are included as part of the tag. For example, if you’re a residential painter, your alt tag should read: alt=”residential_painter_yourname”.
• Update meta tags. Replace irrelevant keywords. Limit meta tag keywords and descriptions to the keywords and keyword phrases used on the page. Refresh your description meta tag regularly.
• Update the page title. Update the title every few weeks or every other month. If you add another page by copying an existing page, make sure your page title and keywords coincide with the page content.

SEO is an ongoing process that takes time, skill and patience. Schedule regular updates and keep those keywords and content fresh, and you’ll be well on your way to holding your position. If you’re frustrated because you’re not getting the results you want, don’t give up; it may take a few weeks before you see the results you want. If you’re still having problems, consider hiring an SEO coach or an SEO copywriter.

Author: Ayana Glaze
Article Source: EzineArticles.com
Provided by: Canada duty rate

• The Birth of a Professional Web Site: Part Six Search Engine Preparation An important part of developing a successful web site is attracting a steady stream of targeted traffic.A significant amount of web site traffic originates from the major Search Engines. A Search Engine is a web site that indexes web pages. These sites run software programs called "Spiders" or "Robots"......
• Website Optimization For Newbies - 3 Important Tips For Keyword Placement in Your Website Website optimization requires placing your main keywords in specific places on your web pages. After you have performed a keyword search and chosen the specific keywords that you want the search engines to recognize, you should place one or more of these keywords on each web page. But don't......
• Social Media Marketing Keyword Strategy - Learn How to Reach the 1st Page of Google Using Keywords First don't let the word keyword scare you. Keywords are just the words or short phrases people type into the search box of Google when they are looking for your services or information online. It is important to do research and find out which of these words your prospects......
• Tips on Meta Tags & Keywords Meta Tag plays important role in the modern day search engine optimization. This article describes a few important things about this. Search engines read Meta tag descriptions from your website pages. The description helps the search engine classify your website and index your web page. Strong Meta tags may......
• Get Targeted Traffic With Long Tail Keywords As the importance of having a website as a strategic marketing tool become more and more recognized by businesses, small and big alike, the competition for keywords are getting fiercer as well. Sites who cannot keep up in the online business industry are seeing their traffic and search engine......

• Unique SEO Content You are probably already aware of how important link building is, and how important it can be to select the right meta tags, and to select frequently searched keywords that can be added to your website for the purpose of boosting search engine optimization or SEO, but are you also......
• MARKETING-THE UNCONVENTIONAL WAY Internet marketing can be simply put down as using the internet to market products and services. The common man is utilizing a lot of time in his day to use the internet, for any reason whatsoever and has become very much attached to it. The main thing that is luring......
• The Key to a Successful Blog In the last post, regarding keys to a strong blog, we talked about some of the keys to successful blogging. This is part two in the series about finding your niche and repeating the formula to create successful blogging. We last left you with a list of your best blog......
• The Benefits of Using RSS Feeds Are you using RSS Feeds on your website yet?If not, then you are missing out on some really amazing benefits. Simply by adding RSS feeds to your website, you can get more visitors to your site, boost your income and get a higher ranking in the search engines. The benefits......
• Five Steps to Succeeding with SEO Optimization There are many methods you can generate traffic to your web site to raise your sells. You can always write articles, post in forums, or perhaps pay for advertising. One system that can bring you waves of traffic is SEO optimization. Here are 5 steps to succeeding with search engine......

Related posts:

1. Website Optimization For Newbies – 3 Important Tips For Keyword Placement in Your Website
2. Search Engines Love Page Title Yumminess
3. The Value of Website Optimization
4. Top Tips to Search Engine Friendly Website Design
5. Keyword Tools Help When Promoting A Website