Avoid use of flash animations, graphics, java objects and dynamic contents. Search engine spider cant understand the text written on the images and flash objects when you are want to get your website index with content.
Always have 200-500 words of content on the home page rather then having animated flash movies if your main source of traffic is search engine. Use CSS to setup a page structure ins such way that spider gets the content first when they try to crawl you website/pages.
Page structure should be created in such way to feed H1 and body content right after the tags. You can make use of CSS to create such kind of designs to control look and feel of websites.
Avoid deep table structure and use
Website site should be W3C compatible you can make use of online W3C validation service to know your website is meeting all W3C standards. (http://validator.w3.org/)
Create alternate textual navigation if you are planning to making use of images in your navigation systems.
Define H1, H2, H3 with appropriate content and heading. You can use CSS to control the look and feel of your website.
Avoid writing down heavy Java Script code in you tags because scripting functions can contain loops which can be a spider trap. tag contains important information like Title, Description, Keywords, Robot tags so try keep it clean with useful tags.
Create alternate navigation using anchor text if your website is JS menu drive or contains flash menus.
Put relevant and fresh content using appropriate keywords, you natural way of writing keyword rich content rather then keyword stiffing.
Avoid use of hidden text, access keyword stuffing in ALT and Title tags.
Create flat directory structure rather the having deep directory structure. Place all the important files at root level.
Avoid using frames as spider has difficulty in index websites using frames
If you are using CMS systems make sure it is search engine friendly.
Convert dynamic URLs into search engine safe URLs using various tools based on your hosting server because for big web portals it is not possible to create static pages.
Avoid broken links, duplicate content, redirect and other spam techniques to artificially increase the search engine rankings.
Create sitemap with links to important pages as sitemap act as alternate access point to website.
Better is to create content rich information pages rather then doorway pages.
Always check for broken links on your website using various utilities and online link checker provided by W3C. (http://validator.w3.org/)
Utilize online spider simulator and Lynx viewer to know how it will present to search engine spiders. (http://www.delorie.com/web/lynxview.html, http://www.webconfs.com/search-engine-spider-simulator.php)
Avoid JS Popup for displaying keyword rich content as spider cant understand JS popup links.
Spider friendly navigation structure by avoiding JS Menu, image maps if you cant avoid this put anchor text based navigation at bottom of every page.
Considering above guidelines will be helpful to avoid spider traps and improve website rankings in search engines by
Contact http://www.seoseo.com for free technical evaluation of your website.
Author: Mitsu Mehta
Article Source: EzineArticles.com
Provided by: Canada duty tariff
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