ZULTYS: DECREASING THE TOTAL COST OF OWNERSHIP
A white paper by Pierre Kerbage
VP of Sales: North America & Canada
Pierre@Zultys.com
(408) 328-5423
www.zultys.com
To state that IP telephony is becoming increasingly ubiquitous is a mathematical certainty. Companies need to leverage their existing infrastructure, do more with less, and be more efficient. Prices on assets and goods are becoming commodities in some cases and margins can no longer be any tighter. What differentiates the level of success of one company over another is proportional to the level of CUSTOMER SERVICE that they render to each client, one transaction at a time, one customer at a time. This need must happen without significantly increasing costs of Human Resources, equipment or hardware to maintain high level of customer satisfaction, and raise the level of customer service which increases attachment and stickiness to the company’s goods and services. Delivering a sublime customer EXPERIENCE can eclipse the argument of price and restore margins, all while creating clients instead of customers that become ambassadors to the company’s goods and services. In essence, connecting with clients on a timely basis to deliver a better buying and servicing experience, is no longer a luxury, it is a hard necessity, it is a distinguishing differentiator, and if one is to maintain market dominance and increase their market share and margins, is becoming a significant method for gaining clients.
Servicing more clients with less often depends on technology to be installed. Technology such as inbound call center and ACD. The ability to record conversations for training purposes so as to improve the customer service experience (and retain and archive these calls for compliance and reduction of litigation purposes), the ability to work from ANYWHERE, ANYTIME, without the need to install complex networks, VPNs or other sophisticated and pricey, viewing detailed reports on who called, when, where, how, etc… and what your people are doing has a direct impact on the bottom line. But these features are minimal when you consider the total array of features that can be had on today’s modern IP phone systems.
Consider the functionalities that are being requested and added to today’s Phone systems:
Visual Voice Mail
Unified Messaging
Fax Server
ACD (Inbound Call Center)
Soft Phone
Call Detail Reporting
Call Record
Tele-worker Support
Presence
Find me Follow Me
Chat & Instant Message
Cell Phone Twinning
Advanced Computer Telephony Integration on your MAC, PC, 64 Bit Vista
Conferencing
The use of SIP, T1, PRI, Analog Trunk WITHOUT the need for gateways
NAT/SIP Traversal (Wan / LAN)
Make ANY phone an extension
Remote Phones do NOT require VPN
IVR
You could make a business case out of EACH of these features, such as the ability to take your phone home at anytime (without the need for a VPN) and plug it in and respond to any situation, even be a part of the call center. Collaborative work is no longer a word, it is a VALUE.
Zultys can perform every one of these cited above WITHOUT the need of a SINGLE FILE SERVER.
This is NOT true for our competition, like Cisco, Avaya, ShoreTel, Mitel, 3COM and many others. In some cases, it takes as many as 4 or more complex and expensive servers to perform the functionality of what Zultys can do in a single 2U rack mountable secure appliance.
Our Zultys Linux based MX Platform starts at prices ranging from 10 to 30% below the competition. But when you consider the TRUE COST OF ADDING SERVERS that delta significantly increases and the VALUE of the Zultys platform significantly increases while theirs decreases.
So how do you reduce costs while at the same time driving BUSINESS VALUE?
When considering an IP system, shop carefully. Understand ALL the features. Ask questions like HOW MANY FILE SERVERS am I going to have to ADD to make this system work. Understand not just the immediate PRICE but rather the TOTAL COST OF OWNERSHIP of the system you are considering. If each function must add a server – consider the price of EACH server that you add:
1. Server ($1000 to $3000)
2. Drives (hundreds to thousands per array)
3. RAM (hundreds of $)
4. Windows 2003 or 2008 Server ($799 for Windows 2003 Server – more for 2008)
5. Client Access Licenses (CALs) for Windows 2008 Server ($30 per CAL for 2003 – more for 2008)
6. UPS for Server(s)
7. Cost for IT or IT Provider to install and configure Server
8. Cost for IT to MAINTAIN Server(s)
9. Don’t forget to install your Patches every Tuesday (Microsoft’s Tuesday Patch Day)
10. Don’t forget to REBOOT THE SERVERS ON TUESDAY! (Phone down??? VM Down? What goes down?) 99.999% reliability claimed by some vendors? I will challenge that!
11. Price for Electrical circuits forever after for EACH Server (Servers can consume as much as 700 Watts of power– and when you include cards, that can easily escalate from here)
12. Monitor?
13. KVM Port?
14. Switch Port
15. Cabling and patch panel ports
16. Electrical Outlet to be added
17. Cooling (don’t underestimate this one)
18. Rack Space
19. Real Estate
20. Another point of failure (or do you yet need to add ANOTHER server just to back this one up?)
21. Backups for the data that is on each of these servers – SAN? NAS? What else?
And this is PER SERVER – these are NOT soft costs either.
Zultys’ server less environment is superb, reliable and secure. We packed dozens of Enterprise class features and scale to 10,000 users WITHOUT the need for added complexity and servers. Ease of deployment? You bet. Single administrative GUI to manage all locations? Absolutely! Compliance with existing SIP Phones: INDEED! (and no need to flash that “skinny” phone either and incur a cost of a firmware flash). Closed standards are over. Proprietary phones are gone alongside the CP/M Operating system and have given way to OPEN STANDARDS, connectivity and interoperability of platforms, hardware and Software.
Zultys:
• Open Standards
• Compliance
• Superb Features out of the box
• High Availability
• Distributed N+1 Architecture with Failover
• Built to scale
• Built for simplicity
• Built to STAY affordable, regardless of scale
• Affordable and BUILT TO STAY THAT WAY!
• It is the VALUE that just keeps on getting better!
Do more with less! Consider ZULTYS!
- Server and VOIP Phone Set Up
- Rankin County Mississippi Mom's&Chancery Court's
- Sue JoyMax Entertainment Co. Ltd.
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